Video analytics is no longer the stuff of science fiction. Even small retail stores can afford a video surveillance system with video analytics technology. How are these advancements a game changer in the retail industry? Consider the following reasons your store can’t go another minute without video analytics.
Video Analytics to Boost In-Store Advertising
Digital signage can be put to the best use by targeting customers who are already in the store. The right message at the right moment can direct a consumer’s attention to a product that he or she will purchase before leaving. Here’s how it works.
The video analytics system sees a consumer approach the display. Based on factors such as age and gender, the digital display kicks into action and advertises just the right product at the right time. Applications can range from a small station with a simple digital sign that displays an ad to a full HD media display station that displays images along with audio and video content.
Benefits of an Incident Management System
Prevent in-store incidents with an incident management system. The system can be programmed to recognize an escalating situation. For example,
- Raised voices detection
- Blacklisted keywords
- Facial detection for negative emotions
At this point, a manager can be automatically alerted to approach the situation before someone has to ask for a manager. Incident management can improve customer service, protect employees and customers, and help prevent negative situations from getting out of hand.
Combat Employee Theft and Pricing Errors
Video surveillance can be programmed to detect the opening of the register when a customer is not present. This keeps employees from being able to dip into the register unnoticed as an alert will automatically be sent along with the live video feed.
Such a system can even prevent an employee from undercharging a customer, whether by accident or on purpose for a friend. If the barcode doesn’t work or an employee manually types in a price, the system can provide an alert along with a video of what is going on.
The Future of How Retailers Do Business
From upselling to customers already in the store to preventing incidents and loss, video analytics is the future of how retailers do business. Are you ready to bring your retail store into the 21st century and beyond? Affordable video surveillance systems with video analytics and incident management are what you have been waiting for.
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