Evaluating Your Promotion Events with Video Analytics

Planning a promotional event? You can evaluate your event location beforehand in order to optimize the traffic flow your event receives as well as to gain attention. If you’re planning your promotion event at a larger venue, use video analytics to determine an ideal setup location before you even begin to plan the event. Through utilizing heat mapping, you can decide on the best place for your event to be a huge success!

Locate Areas That Experience Traffic

When you use heat mapping via video analytics, you can locate areas that get a healthy amount of traffic for your promotion event. Areas that receive little traffic won’t be best for your event, but areas that get too much traffic may be overwhelming for both you and your guests. Video analytics can help you locate areas that receive steady traffic throughout the day to create an ideal space for your promotional event with heat mapping.

Prevent Overcrowding

Perhaps you have a location in mind for your event that gets lots of traffic, but you’re worried about congestion. When you take advantage of heat mapping with video analytics, you can observe the daily traffic of the area you have in mind to see just how heavy the traffic is. You can also determine what times of day experience the most traffic and what times there’s less traffic—this will help you determine the best time for your event in order to prevent overcrowding yet receive a balanced amount of traffic to promote your event!

Get the Right Amount of Attention

Getting the right amount of attention at your event is crucial. If you choose a less-than-ideal location and generate traffic congestion, people will be more agitated and less likely to give you the positive attention you’re looking for at your promotional event. Heat mapping enables you to consider all the traffic at any time of day to plan an event that’s well-timed and optimally located in order to generate the right amount of positive attention from your audience.

Video analytics provides a unique way for you and your team to create and plan a promotional event that’s successful from beginning to end. By using heat mapping through intelligent video analytic surveillance systems, you can optimally time and plan an event location that will help you achieve your promotional goals and generate attention and traffic, yet prevent overcrowding.

Ready to reap the benefits of video analytics for planning the perfect event? Find out more of what video analytics has to offer with Surveillance Secure!