Video analytics have changed the way retailers operate and approach their marketing. By using their existing surveillance cameras, stores can deploy intelligent video analytics to better understand their customers’ shopping habits and design an effective marketing strategy to increase sales.
If you’re a retailer that already has an in-store surveillance system, you can enhance the value of your cameras by implementing video analytics to collect data and analyze trends. Then, you can leverage this visibility to improve your marketing and your customers’ experience in your store [1].
Improve Layouts and Displays
Setting up your store for how you think it will be used is one thing. Having concrete data showing how people actually move throughout your store is another.
Intelligent video analytics provide concrete data on how people utilize your space. For example, if people spend significantly more time in one area of your store than another, this may be the location to set up a new product display or sale items [2].
You can also identify locations that people return to or those that people avoid. This information allows you to make changes to improve the layout of your store and display locations for featured items.
Video analytics also allow you to identify busy times by determining how many people are in the store and the checkout line at any given time. This way, you can reduce waiting times by staffing your store accordingly during these trending hours, which can create a more positive experience for your customers.
Analytics can even help you identify certain displays that attract more people into the store than others, or identify when people leave the store and why.
Research Customer Demographics
How well do you know your customers? The people who shop in your store can provide crucial information to help drive customer marketing. Video analytics help retailers better understand their customers, including their ages, style, how often they shop, and how much money they spend.
Understanding these demographics can help retailers create a more effective marketing strategy. For instance, perhaps a store has been designing marketing campaigns for women over 40. But their analytics show that more women in their 20s are coming into the store. Therefore, campaigns focused on younger shoppers can ensure all of their customers feel included and drive sales for the younger audience.
In this way, analytics provide a better way for brands to engage with their customers and stay current based on their demographics and emerging changes in the market [3].
Take Advantage of Trends for Growth
It’s difficult to have insight into trends when you only have data after the fact. With in-store video analytics, you have real-time data you can begin using immediately to make relevant changes to your store and inventory to take advantage of trends for growth.
As the way people shop continues to change—with more people shopping online than ever before—retailers can leverage this information to continue to appeal to customers [4].
Even if a business has multiple locations, analytics can provide a centralized user experience from one dashboard so companies can analyze trends and patterns across sites to better understand the whole picture.
See Your Best ROI With Analytics
You can see your best ROI with in-store video analytics. And if you already have a surveillance system, you’re halfway to creating the in-store experience your customers dream of. Find out more about implementing video analytics for your retail location by contacting Surveillance Secure today at (877) 388-1248.
Sources:
- https://www.researchgate.net/publication/258813772_Retail_Video_Analytics_An_Overview_and_Survey
- https://www.securitymagazine.com/articles/97839-boosting-retail-security-with-video-content-analytics
- https://www.forbes.com/sites/forbestechcouncil/2022/06/14/how-ai-video-analytics-is-energizing-business-operations-for-brick-and-mortar-retail/?sh=603a2feb5452
- https://www.briefcam.com/resources/blog/using-in-store-video-analytics-insights-to-improve-customer-experience/
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